PELOTON

Remix Your Workout

Thanks to their Spotify partnership, Peloton's music offerings are unrivaled. So for New Year’s Eve 2020, we launched a one-day-only YouTube campaign that promoted their exclusive Elvis collaboration with remixes by Big Boi, Chromeo, and Dillon Francis. After capturing killer content with our instructors and celeb DJs (in a scrappy COVID-era shoot, btw), we were faced with a challenge—our Masthead and supporting placements would initially play sound-off. So we visually manifested the idea of a “remix” by blending our modern and vintage elements into a music-and-fitness-fueled vortex that begged you to tap into it. Our video achieved record-breaking reach—trending 6th in the world and hitting 24% of the US, UK, and Canadian populations… which pretty much means that A LOT of people clicked it, rewatched it, and even searched for it. Talk about starting the New Year off right. 💪

Company - Peloton

Roles - Senior copywriter, copy lead, concept creation and execution