PELOTON

The Cooldown 2020

“The Cooldown” is Peloton’s version of a Year-In-Review—members can take a ride down memory lane and see all that they’ve achieved throughout the year.

To reel in new members and make them aware of Peloton’s unique features, artist series, and inspiring community, we made tons of copy-driven assets that spoke to Peloton’s 2020 stats for its millions of members as a whole. We sifted through pages of seemingly dull data points, pinpointing cheeky ways to twist them into something compelling and entertaining. Our campaign drove thousands to the Peloton App, and two of our bitesize assets (“9 to 5” and “3 AM”) were Peloton’s best-performing ads of 2020. A small detail, but given the timely context and how popular the brand was that year, we were pretty freakin’ excited about that.

Company - Peloton

Roles - Senior copywriter, copy lead, concept execution