PLANNED PARENTHOOD

SPOT ON NIGHTLY

Planned Parenthood exists to help people with periods get the reproductive healthcare they deserve. That’s why they created Spot On—a cycle-tracking app that empowers users to understand their bodies and advocate for themselves. To promote it, we made a one-night talk show hosted by Sasheer Zamata to give airtime to stigmatized reproductive health conversations. Spot On Nightly featured five influencers—each with a personal connection to the cause—discussing periods, cultural taboos, birth control, health issues like PCOS, and more. Recognizing Gen Z's self-care passion, we initiated a #30NightChallenge in which influencers made tracking a part of their nightly self-care ritual for 30 nights and reported back with learnings. 

Our campaign resulted in an average of 15.5k new app users per week. 

Welcome to "Spot On Nightly," Planned Parenthood's one-night-only talk show all about periods, birth control, and tracking your cycle. Join host Sasheer Zamata and her guests Tyler Ford, Deja Foxx, Jasmine Airdelle, April Christina, and Melanie Santos as they talk about missed pills, period stigma, hormones, moods, cramps, PCOS, fibroids, endometriosis, and more.

 

Agency - R/GA NY

Roles - Senior copywriter, concept creation and execution